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  • Writer's pictureDrew Bentham

Power Maxed Racing Lift The Covers for 2024 BTCC

2024 PMR BTCC Astras unveil new livery

Evans Halshaw Power Maxed Racing has today (27 March) revealed the striking new livery that will adorn the Vauxhall Astra challengers of Árón Taylor-Smith and Mikey Doble for the 2024 Kwik Fit British Touring Car Championship (BTCC) season. 

The unveiling sees Evans Halshaw feature prominently across the two front-wheel-drive machines, as well as the race suits of Taylor-Smith and Doble, after being announced as the new title sponsors of the Worcestershire-based squad last week. Showcasing a number of other key commercial partnerships as well, both cars - decked out in their now recognisable blue, yellow and white colour scheme - look set to be two of the most eye-catching cars on the grid.

This season will see the team compete in the UK’s premier motorsport series looking to go one better in both the Independent Teams’ and Drivers’ Championship, having claimed runners-up laurels in each category last year. Multiple race-winner Taylor-Smith has his sights set on adding to his silverware collection whilst Doble - who was one of the standout rookies in 2023 - is eager to capture the coveted Jack Sears Trophy. 

Switching things up ahead of the new campaign, Evans Halshaw becomes the lead sponsor for the team after two years of racing under the same companies CarStore brand. Power Maxed Racing enter the new season with drivers Árón Taylor-Smith and Mikey Doble looking to build on what was a successful 2023 season in the UK’s premier motorsport series. 

Playing their part to claim runners-up laurels in the Independent Teams’ Championship, Taylor-Smith and Doble finished second and fifth in the Independent Drivers’ standings respectively while the Bidford-on-Avon squad also clinched the Jack Sears Trophy for a third time.

Adam Weaver, Power Maxed Racing Team Principal, said,

Everyone has been working extremely hard behind the scenes so it is great to finally be able to showcase our new look. The real work begins next month but with the developments on the cars we’ve undertaken - and the testing schedule we’ve got in place - we’re feeling confident.

Aaron Taylor-Smith added

Flying the Evans Halshaw branding this year has injected even more life into the entire Power Maxed Racing crew and the car really does looks incredible.
To be able to build on all of our fantastic partnerships very exciting too. Everything has really come alive - from the car, to the suits and all of the team wear - which is fantastic to see. It’s a bit cliché but if the car goes as well as it looks we should be on for a great season.

Mickey Doble had this to say,

I think the new livery is going to kick a new lease of life into the Astra this year. It’s got a very modern appeal to it and I reckon it’s going to look even smarter when its out on-track. 
As always, it’s great to welcome new sponsors onboard and I hope they, as well as the amazing BTCC fans, enjoy our eye-catching new livery, race wear and merchandise this season.

The 2024 Kwik Fit British Touring Car Championship season officially launches at Donington Park on Tuesday 16th April before returning to the Leicestershire venue a little over one week later for the opening rounds on the 27-28 April.

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