Cadillac F1 livery reveal

https://www.youtube.com/watch?v=GlBnuKPbTO0

As the players took to the benches for their break at the Superbowl, it was this moment that Cadillac F1 had chosen to reveal the brand new livery for their new challenger. After the hype of the numerous mock ups that have appeared online perhaps expectation were inflated. For many though, myself included, the final reveal left me wanting. Wanting more. More effort, more cross branding with their other teams, more vision....just.....more.

The design is reminiscent of BAR's 1999 livery which featured red and white on the left side with blue and yellow on the right side to accommodate different sponsors. It's also quite reminiscent of a previous Mercedes design. Some sponsors were present including that of Seb Perez's personal long time supporter, Mexican Telecoms company Claro.

CEO Dan Towriss said.

“This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1. Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport."

"Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.”

I'm really not sure what a black and white paint scheme can say about a brand, for me it's only silence. Safe. Reserved. Not at all bold, daring or American in any obvious way I can see.